Most of us are competing for a definition of success we never chose. Drawing on research from psychology, neuroscience, game theory, and history, The Great Reframe challenges four hidden beliefs about what it means to win at life. We're taught that winners judge from a distance, need no one, curate their image, and balance indulgence with restraint. This book offers a better definition of success, one where presence, belonging, and connection embody status and earn admiration. Then it shows how individuals, institutions, and communities can change what society admires, and the incredible impact of doing so.